Walmart Affiliate Program Review 2023: Pros, Cons, and Tips for Success

If you love sharing product information, attracting a large audience, and helping them discover the right products, then the Walmart affiliate program is an excellent way to earn money. Walmart has a vast range of products available and if you’re a proficient blogger or a social media influencer with a dedicated following (or in the process of building one), you can effortlessly generate income by promoting Walmart’s products.

In this article, we’ll cover everything you need to know to begin with the Walmart Affiliate Program, we will explore the pros, cons, and provide you with some tips for success with Walmart affiliate program in 2023.

What is Walmart’s affiliate program?

Walmart’s affiliate program is a marketing opportunity that enables individuals and businesses to earn commissions through the promotion of Walmart’s products on their own websites, blogs, or social media channels.

What is Walmart affiliate program?

Participants in this program, referred to as affiliates, are provided with special tracking links or banners, which they can feature on their platforms. These links and banners help track referrals and sales generated through their promotional efforts. Walmart’s affiliate program is a way for online publishers, bloggers, influencers, and website owners to earn money by promoting Walmart products on their platforms. Affiliates can earn commissions ranging from 1% to 18% depending on the product category and the volume of sales they generate.

For example, if an affiliate has a blog about gardening and posts a review of a lawn mower that is sold on, they can include a link or a banner ad that directs their readers to the product page. If a reader clicks on the link or the ad and buys the lawn mower within a certain time frame, the affiliate will earn a percentage of the sale as a commission. This is how Walmart’s affiliate program works.

The Walmart affiliate program gives you the opportunity to tap into a huge selection of products found on Walmart’s website. These products cover everything from electronics and household gadgets to clothing and groceries. You have the freedom to pick the exact items you want to endorse and can even make personalized links or banners that match your content and audience.

To become part of the program, you simply need to apply through Walmart’s affiliate network.

How does Walmart’s affiliate program work in 2023?

Walmart offers a variety of banners and links featuring chosen products and exclusive deals. You can strategically position these on your website or social media profile. When a visitor on your site clicks one of these Walmart links or banners and makes a purchase from Walmart, you receive a commission. Walmart keeps track of these transactions and adds the commission to your account. It’s a simple and rewarding system that recognizes your role in generating sales through your promotional activities.

Moreover, if there are particular products you wish to emphasize, you can conveniently locate and create special links for them directly on the Walmart website.

To ensure you’re well-informed and ahead of the curve, Walmart consistently provides new banners and text links through their affiliate newsletter. This ensures you constantly have access to fresh and captivating content to share with your audience.

In summary, being part of Walmart’s affiliate program grants you access to a range of promotional tools like banners and links, which you can use to highlight Walmart’s products. By directing visitors and generating sales through these links, you’ll not only earn commissions but also establish yourself as a thriving Walmart affiliate.

Requirements to become a Walmart affiliate in 2023

To become a Walmart affiliate in 2023, you need to meet the following requirements:

  • You need to have a website or a blog with relevant content. You should also have a good online presence and a decent amount of traffic. Walmart may also consider factors like the quality of your content and your audience demographics.
  • Your website should be up and running, regularly updated with content.
  • It’s crucial that your website maintains a family-friendly atmosphere and follows ethical guidelines. This means your content should steer clear of anything illegal, offensive, or sexually explicit. Walmart seeks affiliates who create a positive and secure online environment for users.
  • Having a substantial portion of your website’s traffic originating from North America is preferred. This preference stems from the fact that Walmart primarily operates within the North American market. Affiliates with audiences in this region typically have a greater potential to attract visitors and create sales.
  • By meeting these criteria—having an active website, adhering to content guidelines, and possessing a significant North American audience—you enhance your likelihood of being accepted into the Walmart affiliate program.

It’s essential to understand that meeting these criteria doesn’t guarantee automatic approval, as the ultimate decision lies with Walmart’s affiliate program administrators. Nonetheless, by satisfying these requirements and adhering to Walmart’s guidelines, you significantly improve your chances of gaining acceptance into the program.

How to join the Walmart Affiliate Program

To join the Walmart affiliate program, you need to fill out an application form on their website and provide your personal and business information, including your website or blog URL. You also need to choose your desired business model and media property type. Walmart offers two options – the traditional affiliate model, where you earn a commission for each sale made through your links, or the performance-based model, where you earn a commission based on the traffic you send to Walmart’s website.

Once approved as a Walmart affiliate, you can start sharing links to your media properties. Walmart offers a variety of tools and resources to help you promote its products, including banners, text links, and product feeds. You can choose the products best suited to your audience and niche. You can also use WordPress plug-ins that make it easy to link your audience with products they’ll adore.

You can track your affiliate sales and earnings by logging into your account dashboard. Walmart offers real-time reporting to see your campaigns’ performance and optimize your efforts as needed. You’ll receive payment once a month via direct deposit or check, depending on your preference.

That’s how Walmart’s affiliate program works in 2023.

Pros and Cons of the Walmart affiliate program

Like any other affiliate program, the Walmart affiliate program has its pros and cons. Here are some of them:


  • Walmart is a recognized brand, which makes it easier to push for sales from your customers. Walmart has a large and loyal customer base that trusts its products and services.
  • Walmart offers a wide range of products and categories that you can choose from. You can promote anything from groceries to electronics to furniture to clothing. You can also find niche products that suit your audience and niche.
  • Walmart provides affiliates with a user-friendly platform that simplifies the process of promoting their products. You can access various tools and resources, such as banners, text links, product feeds, and WordPress plug-ins, to help you create engaging content and drive traffic to Walmart’s website.
  • Walmart has a fast onboarding process for affiliates. You can fill out an application form on their website and get approved within 24 hours. You can also choose your desired business model and media property type.
  • Walmart has a lengthy cookie window duration of 72 hours. This means that if a customer clicks on your link and buys something from Walmart within three days, you will still earn a commission.


  • Walmart has low commission rates compared to other affiliate programs. The highest commission rate you can earn is 18%, which is only for select categories such as jewelry, watches, and personalized gifts. Most categories have commission rates of 1% to 4%, which means you need to generate a lot of sales to make a decent income.
  • Walmart has low conversion rates compared to other eCommerce platforms. According to Statista, Walmart’s conversion rate in the fourth quarter of 2022 was 2.9%, while Amazon’s conversion rate was 13%. This means that fewer customers who visit Walmart’s website end up buying something.
  • Walmart has strict terms and conditions for affiliates. You need to comply with their policies and guidelines, such as avoiding spamming, using misleading or false advertising, or violating intellectual property rights. You also need to disclose your affiliation with Walmart on your website or platform.

These are some of the pros and cons of the Walmart affiliate program. I hope this helps you decide whether this program is suitable for you or not. 😊

How long does it take to get approved for the Walmart Affiliate program in 2023?

Once you’ve submitted your application to join the Walmart affiliate program in 2023, you can anticipate a response from the Walmart team within 24 hours. It’s important to note that the approval or denial of applications rests entirely with Walmart. In some cases, applicants may receive rejections without a detailed explanation.

While many applicants undergo a swift approval process and can commence earning commissions promptly, there are instances where automatic rejections occur without specific reasons being provided. It’s essential to recognize that Walmart’s decision-making process is under their control, and they have specific criteria or factors they take into account when evaluating applications.

Walmart makes it clear that they have the discretion to remove any websites from the affiliate program at their discretion, and this can happen at any time and for any reason. This means that even if your application is initially approved, Walmart maintains the right to terminate the affiliation if they believe it’s warranted.

Therefore, it’s wise to follow Walmart’s guidelines and ensure that your promotional strategies align with their expectations. This way, you can enhance your prospects of establishing and maintaining a successful partnership with the Walmart affiliate program.


The Walmart affiliate program is a great opportunity for those aiming to make money online. Walmart has a wide range of products, is well-known, and offers an easy-to-use platform. As an affiliate, you get the tools you need to promote Walmart’s products and earn commissions.

By using Walmart’s trusted name and the banners, links, and promotional materials they provide, affiliates can reach a large audience and potentially make more money. In the end, the Walmart affiliate program can lead to financial success if you promote strategically and generate sales. Whether you already have a website or are just starting out, joining the Walmart affiliate program can be a valuable addition to your affiliate marketing efforts.\

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FAQ – Walmart Affiliate Program 2023

Q1: What is the Walmart affiliate program in 2023?

A1: The Walmart affiliate program is an opportunity that allows individuals and businesses to earn commissions by promoting Walmart’s products on their websites, blogs, or social media channels.

Q2: How does the Walmart affiliate program work in 2023?

A2: As an affiliate, you receive unique tracking links and banners from Walmart. When visitors click on these links and make purchases on Walmart’s website, you earn a commission. Walmart provides various tools and resources to help you promote their products effectively.

Q3: What are the requirements to become a Walmart affiliate in 2023?

A3: To become a Walmart affiliate, you need an active website with relevant content, regular updates, and a good online presence. Your website must adhere to ethical guidelines and maintain a family-friendly environment. Having a substantial portion of your traffic from North America is preferred.

Q4: How do I join the Walmart Affiliate Program in 2023?

A4: To join, visit Walmart’s affiliate program website, fill out the application form with your personal and website information, and choose your preferred business model. Once approved, you can start promoting Walmart products.

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